Not content to be a world-wide leader in soft drinks, Coca-Cola could soon be moving into the CBD market. On September 17, 2018, BNN Bloomberg Television reported that Coca-Cola Co. was in “serious talks” with Aurora Cannabis Inc., which recently acquired Europe’s largest hemp producer, to develop a line of CBD-infused beverages. Although the company declined to comment specifically about any potential deal with Aurora, Kent Landers, a spokesman from Coke, did note that the company was “closely watching” the growth of the CBD market as it pertains to functional wellness beverages.

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